About Andrea
Helping businesses find clarity, direction and a stronger voice in the market.
I bring strategic thinking, practical experience and a responsible approach to marketing.
Who am I?
I’m Andrea Matias, a strategic marketing consultant based in Lisbon, with over 20 years of professional experience across Portugal and the UK.
I’ve worked with organisations of different sizes and across different sectors, bringing together marketing strategy, business understanding and hands-on experience.
Business is in my DNA. Growing up around entrepreneurs shaped how I think, work and understand the realities of running a business.
Today, I work with business owners and teams who need greater clarity about their marketing direction, how they position themselves or how they communicate the value of what they do.
My approach combines strategic thinking with practical judgement, shaped by each business’s priorities, resources and capacity..
Highlights from my work
My experience spans over 20 years working with a wide range of businesses, organisations and projects in Portugal and the UK, combining marketing strategy with a broader business perspective and the ability to turn strategic plans into action across B2B and B2C markets.
At Beckenham Place Park, a historic 96-hectare park in London, I led brand strategy, business development and marketing following a major regeneration programme. This involved transforming the park’s commercial offer, developing new revenue opportunities and partnerships, and helping establish it as a destination with a stronger commercial and community presence. As part of the wider transformation, annual visitor numbers reached 1.3 million.
More recently, I’ve worked with an innovative business in the built environment to strengthen its market positioning, sharpen its value proposition and develop a more structured approach to reaching customers and supporting commercial opportunities. For a premium real estate business, I developed brand messaging, editorial strategy and bilingual content designed to communicate its distinctive value more effectively to international audiences.
I’ve also supported independent businesses and entrepreneurs at different stages of development, often as they prepare for a new phase, refine their offer or look for ways to expand their reach. This has involved helping them assess opportunities, make marketing decisions and turn business ambitions into practical next steps.
What it’s like to work with me
I start by understanding your business, its context and the challenges or opportunities you’re facing.
I ask questions, challenge assumptions where necessary and bring an independent perspective, informed by over 20 years’ experience and an understanding of where your business stands today and where you want it to go.
You can expect professionalism, an independent external approach and straightforward communication. My aim is to bring clarity and structure to business and marketing challenges, helping you focus on what matters and move forward with confidence.
I adapt my approach to the needs of each project, balancing strategic thinking with practical recommendations and, where appropriate, hands-on support to put them into practice.
Who I work with
I work primarily with small and medium-sized businesses.
You might be considering a new direction, reviewing how your business is positioned in a crowded market or looking for a more effective way to reach and communicate with your target audience. You may already know exactly what you need, whether that’s a marketing strategy, clearer messaging or well-crafted copy.
Sometimes the challenge is less obvious. In those cases, I can bring my business and strategy planning experience to help you make decide where to focus your limited.
Whatever the starting point, my role is to provide the strategic thinking or specialist support that makes sense for your business, its priorities and the work at hand.
Whether you’re just starting out or growing with purpose, I can help you move forward.